Lindsey Reynolds
introduces:
AV NEWS
INTERNATIONAL
"The UK edition of AV News has provided resellers and
their suppliers with a channel of communication that,
until now, has been unique in Europe.
In response to growing demand among both readers and
advertisers we have created an international edition of
AV News. The International edition has a number of
unique features
The first is its content. AV News International has
completely original content prepared specifically for an
international readership.
The second is the method of distribution. AV News
International has both print and broadband editions
ensuring that it reaches the maximum number of readers
across Europe and beyond." |
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The
question of how to produce a magazine that serves the
wider community of AV resellers, distributors and
manufacturers is one that a number of publishers have
addressed.
The market is potentially vast. The economics of print
publishing, and particularly delivery, are such that
addressing a huge market with a print only publication
simply isn't viable.
While online newsletters provide a cost-effective means
of delivery, they are unpopular with readers and
advertisers alike.
Then there is the question of content. If a magazine is
successful in its home market because it delivers
relevant content, the same content is unlikely to be
relevant to readers in other countries.
While based on the UK concept of a dedicated magazine
for the AV trade, AV News International has unique
content, written from an international perspective. It
is delivered as print and also in a broadband format
that offers a genuine magazine experience. |
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Published
monthly in print and broadband editions, AV News
International is read by 9,200 AV resellers,
distributors and manufacturers outside the UK. |
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