AV NEWS
INTERNATIONAL:
the international market
"The UK edition of AV News has provided resellers and
their suppliers with a channel of communication that,
until now, has been unique in Europe.
In response to growing demand among both readers and
advertisers we have created an international edition of
AV News. The International edition has a number of
unique features
The first is its content. AV News International has
completely original content prepared specifically for an
international readership.
The second is the method of distribution. AV News
International has both print and broadband editions
ensuring that it reaches the maximum number of readers
across Europe and beyond." |
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MARKETPLACE
The
AV News International marketplace spans the continent of
Europe and includes some of the fastest growing sales
territories in the world.
AV News International is is the single most effective
communications channel for reaching potential business
partners at the manufacturer, distributor or reseller
level.
AV
News is read by decision makers throughout the
international AV community and has been described as the
'International Herald Tribune for the audio visual
industries'.
InfoComm has quantified the European market as having an
annual value of €5.5 billion.
AV News International is the key
to that market. |
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InfoComm
review of the European AV market
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The UK, Germany and France account
for nearly 60% of the total European pro AV market
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Products account for almost
65% or €5.5 billion of the market opportunity, and services
about 35% or €3 billion
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Of the total €5.5 billion
product market, Control Systems, Projectors, Displays and Sound
Reinforcement Equipment & Acoustics represent the top product
opportunity.
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Average 3-year annual market
growth rate is estimated at 7%. The product categories with the
fastest growth rates are Displays, Control Systems and Wireless
Connectivity Software
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Distributors and systems
integrators are key influencers in the sales of AV products
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The convergence of IT and AV
and new construction are major drivers of AV product and service
sales |
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AV News
INTERNATIONAL
FACT FILE
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Monthly
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Published in print and
broadband editions
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Read in 28 European
countries and beyond
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Market value = €5.5 billion
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Read by decision makers in AV manufacturing, distribution and
resale
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International editorial
focus |
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KEY MARKETS
AV News
International reaches the major market s of Western
Europe, the fast growing markets of Eastern Europe, plus
the Middle East and Africa.
More than
7,000 key decision makers in the AV trade read AV News
International every month. |
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