AV NEWS
INTERNATIONAL:
building markets
"With a potential market of
€5.5 billion in
Europe alone, the task of targeting appropriate local
partners is essential, but far from easy.
Understanding the channel
structure, identifying high growth niches and assessing
the strength of competition are all crucial to success
for new players entering a market.
For established players
in international markets, consistency and timeliness of
message is equally important.
AV News International is
the only AV trade specific medium to address these
issues on an international basis."
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READERSHIP (1)
AV News International is
read by verified members of the AV trade throughout the
EU and beyond. Each readership application is checked by
our database specialists, using information supplied on
the subscription application combined with independent
reference sources. |
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Readers have been
identified through an extensive process of database
research, complemented by data exchanges with trade show
organisers, manufacturers and distributors. This
programme continues and is supported by extensive web
marketing and local advertising. |
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