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AV NEWS UK:
the AV channel
AV News champions the cause of the channel, working with
resellers and distributors to create and promote new
applications and business opportunities. Many of these
application areas are still in their infancy, and the
business opportunities that they offer frequently
require new approaches and even new business models.
AV News recognises that there is no one 'right way' to
do it, and as such brings together those whose emphasis
is on adding value with those who believe the way
forward is to fulfil end-user demands for products with
maximum efficiency. |
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This year,
up to 97% of key audio-visual products, systems and
services will be sold to end-user customers by the
channel - the readers of AV News.
The spectacular growth in the spread of AV technology
has attracted a host of new players into the market. The
channel for audio-visual technology now crosses over the
traditional demarcations, and includes AV specialist
resellers, IT dealers, office equipment suppliers and
High Street retailers.
AV News provides the link to this complex and dynamic
market, uniting resellers, distributors and resellers
with a common interest in developing sales opportunities
for AV equipment, solutions and services.
AV News is at the front line of developments in the way
the AV market works, and constantly seeks out new routes
to market for AV products and services. |
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1. Channel split:
only 3% of sales are made direct to the end-user - 97%
pass the hands of resellers directly, or via
distributors.
2. Distribution split
(by value): the entry of the IT and broadline
distributors into the market has increased the size of
the sector considerably, but the AV distributors still
hold the larger share.
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