AV NEWS UK:
current
circulation
AV News is
delivered free of charge to qualifying, bona fide
members of the AV trade within the UK.
The current
average AV News' circulation (based on the last full six
month period) is:
7, 615
readers per issue. |
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HOW AV NEWS
GROWS THE MARKET
The UK market for AV technology is a complex space,
requiring continuous and proactive circulation
development if a magazine is to truly represent the
channel.
In the past, it might have been considered adequate to
simply address the established pro-AV and custom
installation buyers. While this sector is still vitally
important, new entrants to the market include:
* IT resellers
* Network solutions providers
* Systems integrators
* Educational suppliers
* Consumer electronics retailers
* Communication systems vendors
* Office equipment suppliers
* Online retailers
* High-end audio retailers
* Photographic retailers
AV News has consistently been the first to recognise the
significance of these new groups to the continuing
development of the AV market, acquiring, building and
qualifying lists of prospective new readers, usually
months before adding them to the circulation -
consolidating their interest with relevant editorial. |
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DELIVERING PRE-QUALIFIED PROSPECTS
AV News is distributed free of charge to readers who
qualify under the following terms of control:
"AV News is distributed free of
charge to named individuals in the UK who manufacture,
distribute or resell audio visual equipment, services or
supplies and others allied to the trade."
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Every reader of AV News is vetted on the basis of
information supplied on a detailed questionnaire and
verified by research.
´AV
News readers are selected from a database of more than
16,500 named contacts.
´Up
to 400 new readers are qualified every month
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