FUTURAMEDIA and Scala boost French pharmacy sales

Point of sale and street-facing Scala-driven digital signage screens have increased product sales by up to 80% in thousands of pharmacies across France. Scala has been working with FUTURAMEDIA – a French company specialising in the roll out of dynamic signage solutions in the health and beauty retail space. The Scala solution will help to drive retail success through digital signage within thousands of pharmacies across France.

To date, FUTURAMEDIA has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, supporting both queue management and upselling within the pharmacies. In addition, over 1,000 pharmacies have either rolled out or added the shop window screens to their network to support their branding, visibility and drive foot traffic into the outlet.These Scala-based digital signage networks – either focused on the point of sale (PoS) or located in the shop window – push content to customers both inside and outside the retail store, and are boosting unique product sales by up to 80% for those pharmacies.

“We are so pleased with how successful FUTURAMEDIA has been in this particular market thanks to Scala’s digital signage technology,” said Harry Horn, General Manager EMEA and VP Marketing Global of Scala. “We have heard first hand from clients like Pharmacie Bader, in Paris VI, who have installed both the PoS and the street facing signage at their retail outlet and who have told us how happy they are with the installation and how the various digital screens are impacting their sales. There is no better feedback to receive about our technology.”

Background

From day one, FUTURAMEDIA set up a multiple award-winning creative studio dedicated to the generation of content for these digital communication networks. A database containing information on over 15,000 products is at the disposal of the pharmacies, allowing their teams to organise their own tailored promotions via a Scala Content Manager web interface. The content manager also allows them to personalise the screens with pricing information and other information such as the weather forecast which is often sponsored by the pharmaceutical laboratories.

A combination of both PoS and street-facing signage has the strongest impact, driving sales for a particular product up by 77% With a rise in sales of 64% noticed by pharmacies using PoS screens only and nearly 50% for those using street-facing screens alone.

“Reliability is the key to the relationship between Scala and FUTURAMEDIA, with excellent fleet management, monitoring, programming, adaptation and distribution,” said Mélanie Brugnacchi, Project Manager of FUTURAMEDIA. “Over the years, our partnership has strengthened, and Scala has kept developing its services in a coherent manner based on the evolution of dynamic signage in France, by adding monitoring, targeting, content management features to an already great solution. We have also worked with the Scala team to improve services and adapt them to our client interfaces.”

A recent study performed by FUTURAMEDIA and a pharmaceutical laboratory showed that a combination of both PoS and street-facing signage has the strongest impact, driving sales for a particular product up by 77% With a rise in sales of 64% noticed by pharmacies using PoS screens only and nearly 50% for those using street-facing screens alone.

Success story

Reliability is the key to the relationship between Scala and FUTURAMEDIA, with excellent fleet management, monitoring, programming, adaptation and distribution. Mélanie, Brugnacchhi Project Manager FUTURAMEDIA

The Scala-based digital signage networks push content to customers both inside and outside the retail outlet and are boosting unique product sales by up to 80% for those pharmacies adopting the solutions BETTER HEALTH SALES, part of the Cegedim group, first introduced the concept of digital signage in 2004 to pharmacies, health stores, medical centres, opticians, drug stores, beauty counters and hairdressers, teaming up with Scala over the years to offer a variety of dynamic signage options to independent or chain retailers in that industry.

In 2011, FUTURAMEDIA added a street facing shop window network option to its package, that sees digital screens located in the pharmacy windows carrying messages designed to inform and attract.

FUTURAMEDIA started by offering pharmacies – and by extension their para-pharmaceutical laboratories and counterparts – a Scala-based digital signage network package that included the placement of screens located close to the point of sale (PoS). In 2011, FUTURAMEDIA added a street facing shop window network option to its package, that sees digital screens located in the pharmacy windows carrying messages designed to inform and attract members of the public passing outside the pharmacy.

“We are very happy with the installation, the various digital screens in the pharmacy have a strong impact on the sales of the products we are promoting,” said a representative from Pharmacie Bader, Paris VI, that is equipped with both a PoS and street-facing signage solution.

Both types of digital signage packages are available across metropolitan France. The PoS network usually requires the installation of four screens and players per pharmacy in landscape mode, whereas the street-facing network requires a single screen and player combination in portrait mode.

Sales impact

To date, FUTURAMEDIA has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, supporting both queue management and upselling within the pharmacies.

To date, FUTURAMEDIA has rolled out over 10,000 PoS screens in 2,500 pharmacies across France, supporting both queue management and upselling within the pharmacies. In addition, over 1,000 pharmacies have either rolled out or added the shop window screens to their network to support their branding, visibility and drive foot traffic into the outlet.

At Pharmacie Edgard Quinet in Paris XIV, also equipped with both POS and street-facing solutions, the street-facing network is particularly effective: “The impact of the screen we have placed in our shop window is undeniable. Its location is perfect looking out onto a very busy street and carrying very targeted content.”

“We were seeking a very reliable and stable partner back in 2004 when we launched our first network and Scala was already a household name in the US at the time for digital content distribution,” said Mélanie Brughacchi, Project Manager of FUTURAMEDIA. “We ran a very successful trial that convinced us of the strength of the Scala solution and the power of the Scala players.”

Scala is very pleased to work side by side with  FUTURAMEDIA on their latest digital communication project and especially because of the scope and size of this great project, to manage content for over 11,000 screens is a testament to our software’s potential and flexibility – and its capabilities to deliver retail transformation solutions for our customers and partners.

The Scala-based digital signage platform deployed by FUTURAMEDIA pushes content to over 10,000 PoS screens in 2,500 pharmacies and over 1,000 pharmacy shop window signs across France. Resulting in a unique product sales increase of up to 80% for those pharmacies

​QUICK FACTS

64% boost in sales from PoS screens

10,000 landscape mode PoS screens in 2,500 pharmacies across France

77% boost in sales from combined PoS and street-facing signage

1,000 portrait mode shop window signs across France

15,000 product database accessible through Scala Content Manager

50% boost in sales from street-facing screens

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